Benzion Aboud Presents the Jack Welch Challenge via Saveology and Daily Deals

Saveology.com® CEO Benzion Aboud, inspired by the leadership style of Jack Welch, is utilizing the established success of Saveology to launch another revenue model with his own hand selected team that will execute his vision. A serial entrepreneur, he began his career in the electronics industry and has sold three successful companies since. Saveology Home Services is a leading consumer comparison brand whose growth stems from his initial startup in 1996.

Fast forward to 2011 and Saveology is utilizing its best assets; Aboud’s hand selected team and established company resources, to move into the daily deal market. It’s a move that makes perfect sense for Saveology. By incorporating use of the already successful deal model tactics, Saveology will also bring innovative ideas and other opportunities to revolutionize the way deals are offered, and what type of deals are presented.

Aboud’s vision for Saveology as a deal platform surpasses the typical local spa and restaurant deal and creates a “Performance Based Media Outlet,” whereas Groupon and LivingSocial are just transactional websites. Saveology will bridge the gap between those traditional merchants currently operating in the deal space and those who want to incorporate new strategies. For example, it will heighten brand awareness, facilitate lead generation strategies and act as an “Inventory Cleanser” on a local and national level.

The result is a natural extension in the Customer LifeCycle which will increase profitability by driving customer sales higher while reducing marketing costs to maximize the value of each subscriber. This deal platform provides a viable new channel to reach large audiences, combined with analytics to ensure targeting of their offers. The Performance Based Media Outlet model reaches each consumer with greater precision and urgency than a TV commercial or print ad which are both passively viewed in contrast to a deal offer to elicit a direct response -- a purchase.

To read the complete story visit Saveology.com  as it launches for the new daily deals on June 1, 2011.