By Mark Scott
Smart Business South Florida | January 2011
Benzion Aboud saw the opportunity. It was staring him right in the face. The shopping habits of the American consumer were changing, and Saveology.com LLC had a chance to capitalize on it in a big way.
“We’re very much like Expedia for home services,” says Aboud, the company’s founder and CEO. “So our goal was very clear. We wanted to be the biggest distributor of home services in America. We don’t really care what you buy, but we want to educate you. And after we educate you, we want to transact a sale just like Expedia would with hotels and flights. They’ll educate you on the time and prices and then you buy the product or service.”
The opportunity came about due in large part to the economic recession of 2008. Consumers were being much more selective about how they spent money, including expenses such as TV, phone and Internet services. The good news for Aboud was that consumers weren’t ready to abandon these services completely. They just didn’t want to spend as much on them.
And that’s where Aboud hoped to cash in.
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Saveology.com® is a leading comparison shopping destination focused on a vast array of home services including cable, satellite television, Internet, telecommunications, home security and warranties, moving services, and various insurance and financial products and services.
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